• differentiate effective and efficient managers from the poorly performing ones – odróżnić skutecznych i wydajnie pracujących menadżerów od niedających sobie rady
• narrow down to … – sprowadzać do …
• available resources – dostępne zasoby

There are some features which differentiate effective and efficient managers from the poorly performing ones. The description of most of these things can be narrowed down to the engineering way of thinking: the good managers have developed the ability to take proper decisions on the basis of available resources.

• decisive factors – najważniejsze czynniki
• draw conclusions briskly – szybko wyciągać wnioski
• pursue with the strategy – kontynuować realizację strategii
• withdraw promptly – szybko wycofać się
• course of action – przebieg/ kierunek działań

They take decisive factors into consideration and draw conclusions briskly: they pursue with the strategy or they are able to admit the mistake has been made and withdraw promptly to take another course of action. They know how to prioritize the tasks and distribute the duties among team contributors.

• set the trends – kształtować trendy
• affluence – zamożność

At my company we value creative thinkers. We observe the trends and try do our best to set them. We think about the future: how the customers’ preferences may change with the rising affluence of the society. A few years ago people bought cut flowers only to celebrate special occasions. Right now they do it because they want to ‘live with’ flowers every day.

• live up to the challenge – sprostać wyzwaniu
• deliver to retailers – dostarczyć do sprzedawców
• interior design – wystrój wnętrz
• which are yet to be made available – które dopiero będą dostępne / które jeszcze nie są dostępne

So logistics is the real challenge to live up to… The flowers have to be delivered to the retailers straight from our greenhouses. We predict that in the future people will treat flowers as the elements of the interior design and will be ready to invest not only in the expensive furniture but also in the expensive plants which are yet to be made available.