Growing Apetite for Vegan Products. Business / Medicine (4 Registered Users)
Beginners:
- launch- uruchomić
Supermarkets launch vegan products promotional campaigns – Supermarkety uruchamiają kampanie promocyjne produktów wegańskich.
Intermediate:
- rapidly expand- dynamicznie zwiększać/ poszerzać
The supermarkets rapidly expand their vegan product range to meet the customers’ expectations – Supermarkety dynamicznie poszerzają ofertę produktów wegańskich aby zaspokoić oczekiwania klientów.
Advanced:
- grow fourfold/ manyfold in …- zwiększyć się czterokrotnie/ wielokrotnie w okresie …
The number of vegans In Europe has grown manyfold in recent years- Ilość wegan w Europie zwiększyła się wielokrotnie w ostatnich latach.
Full text:
- keep up with their customers’ increasingly health-conscious food choices – nadążyć za …/ dotrzymywać tempa coraz większej ilości klientów dokonujących świadomych wyborów żywieniowych
Britain’s grocers are going vegan in an attempt to keep up with their customers’ increasingly health-conscious food choices.
- launch – uruchomić
- increase vegan and vegetarian product range by 60% – poszerzyć oferty produktów wegańskich i wegetariańskich o 60%
- expand rapidly – zwiększać dynamicznie / gwałtownie
- outsell (outsold-outsold) … – sprzedać/ sprzedawać się się w większej ilości niż…
- counterpart – odpowiednik
Waitrose this week launched dedicated vegan sections in more than 130 stores after increasing its vegan and vegetarian product range by 60% . Iceland is also rapidly expanding its vegan range after its meat-free No Bull burgers outsold their beef counterparts so far this year, while sales of its vegetable-based food have risen by 10% over the past 12 months.
- for environmental and health reasons – z powodów środowiskowych i zdrowotnych
Chloe Graves, who runs the vegan and vegetarian range at Waitrose, said:
‘It is just becoming more normal now to have a couple of days a week meat-free for environmental or health reasons’ .
- grow fourfold – zwiększyć się czterokrotnie
The number of vegans in the UK, who shun all animal products including dairy and eggs, has grown fourfold in the past 10 years to about 550,000, according to the Vegan Society.
- tap into new trends – wpisać się w nowe trendy / mody
- take by surprise – zaskoczyć
Neil Nugent, the head chef at Iceland, where he is helping the frozen food specialist tap into new trends:
‘The company hoped to launch more meat-free products in the autumn after finding over-50s were just as keen on the idea as young millenials. It has taken us all by surprise. Customers are saying can you do more. I think the vegan and flexitarian market is the first major food trend that has come out of social media’.
Watch/ Read/ Listen: Supermarkets Increase their Vegan Range to Meet Demand.
Moduł językowy opracowany na podstawie artykułu ‘Apetite Grows for Vegan Products at UK Supermarkets’, opublikowanego na theguardian.com